Advertising Spend Social Media and General - Freedom of information requests

Title or Description
Advertising Spend Social Media and General
FOI Number
15890
Date Received
10/12/2021
Type of Request
FOI
Request or Question
Can you please provide a breakdown of the amount (if any) the council spent on advertising and public awareness campaigns using social media influencers for the financial years 2016/17, 2017/18, 2018/19, 2019/20, 2020/21 and the projected spend for 2021/22. Please give details of the nature of each expenditure, including the person/brand/account that was paid, the amount paid and what was being advertised. 
Can you also please provide a breakdown of the amount the council spent on advertising generally across the same years?
Response
1) 
Zero
 
2) 
 N/A

3) 
Please note that the figures below includes:
* Vacancy advertising for roles across the whole organisation
* Publication of statutory public notices
* Publication of other essential public notices
* Marketing spend
2016/17 - £180,066
2017/18 - £444,324
2018/19 – £321,309
2019/20 - £126,557
2020/21 - £128,823
2021/22 to date - £75,748