Local businesses in Kelso are being urged to join in the Lloyds Bank Tour of Britain festivities by creating eye catching window displays
The winner will receive a £400 advertising voucher for Greatest Hits Radio (Scottish Borders and North Northumberland).
The 2024 edition of the Tour of Britain will begin in Kelso on Tuesday 3 September and is set to bring some of the biggest professional cycling teams and riders to the town, along with a big audience.
What to look forward to
A variety of community events are being planned for the day of the event, including live music, activities for all ages and the Tour Village within The Square. The evening before, ITV’s cycling commentary and analysis team of Ned Boulting, David Millar and Pete Kennaugh bring their podcast Never Strays Far to the Tait Hall for a live event.
Tickets for ‘An evening with Ned Boulting, David Millar and Pete Kennaugh’ are available to buy online from Eventbrite. General admission is £10, with concessions £7, plus booking fee. Find more information and a link to ticket sales.
How to enter
Businesses wishing to take part in the window dressing competition must:
- Decorate a window based on a cycling theme or red/white/blue colour scheme by Monday 26 August
- Complete a short online entry form before midnight on Monday 26 August to allow all entered premises to be visited for judging purposes
- Keep the window dressed up to and including Tuesday 3 September
A treasure trail competition linked to the dressed windows will be developed to encourage visitors and race spectators to explore the town and hopefully further maximise the economic benefits of the event for local businesses.
Councillor Scott Hamilton, Executive Member for Community and Business Development
“The window dressing competition offers a fantastic opportunity for Kelso businesses to get involved, and the treasure trail will encourage footfall across the town.
“As we’ve seen in previous years, the Tour of Britain attracts great crowds at the start and finish and along the route, and we want to ensure that our local businesses make the most of the influx of people in the first week of September.
“I encourage all businesses within Kelso to grab the opportunity to get involved.”