Advertising Your Event
Now your event is up and running and you’re ready to promote it to the world. What tools or promotional avenues are there for you to use?
Social Media can be a powerful advertisement tool, platforms like Facebook, Instagram and LinkedIn provide great, free opportunities to promote your event. You can create event pages or groups to help engage with potential attendees. We suggest as a minimum, submitting your events to be listed on SSDA and VisitScotland – however, there are various other free listing platforms:
South of Scotland Destination Alliance (SSDA)
SSDA provides a platform for free event listing on their website and social media channels.
Read their guidance and submit your event.
Visit Scotland
Visit Scotland provides another free event listing through their ‘The List’ service.